Marketing | Data | Technology

Marketing, Data & Technology Partner

I help businesses optimize their tech stack, integrate AI and turn data into revenue

I work with companies that have grown beyond simple tools and processes, but don't necessarily have a dedicated technical person who can connect everything together. I help businesses make sense of their data, connect their systems, automate, and build better ways of working.

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What I can help with

One partner across the pieces that need to work together.

I take ownership of the technical execution - connecting systems, building solutions and making the data usable - so you and your team can stay focused on strategy, decisions and growth.

Analytics & Data

GA4, GTM, tracking and attribution
Dashboards, reporting and data analysis
Connecting data across platforms
Turning business questions into useful data and actionable insights

Automation & Integrations

Connecting marketing, CRM, ecommerce and internal systems
Automating workflows and repetitive processes
APIs, webhooks, Zapier/Make/n8n/Integrately, Google Sheets & Apps Script
Moving data between platforms and eliminating manual work

Marketing Technology

Meta Ads strategy, paid acquisition and advanced audience development
Using first-party customer data and conversion signals to build high-value audiences
Funnels, email automation and customer journeys
Conversion tracking, attribution and performance measurement

AI & Internal Tools

Identifying practical opportunities to use AI
Building AI-assisted workflows and automations
Creating lightweight internal tools and solutions

Let's talk

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How I work

Understand the business.
Then build.

I don't just recommend tools or hand over a technical specification.

I understand the business, identify the problem, design the solution, and implement it myself.

Understand

Map how the business, people, data and technology currently work.

Find

Identify problems, gaps and opportunities.

Prioritize

Focus on what will have the biggest impact.

Build

Design and implement the solution.

Improve

Validate, refine and iterate.

Selected Work

Practical solutions. Measurable outcomes.

Examples of how I've helped businesses improve acquisition, operations, reporting and customer experience.

Customer Acquisition

Efficient Paid Growth

Used first-party customer data, advanced audience strategies, and accurate conversion measurement to acquire leads at approximately 25% of the industry benchmark cost while delivering ~4x immediate return on advertising spend.

~25% benchmark CPL · ~4x ROAS

Meta Ads Google Analytics 4 Google Tag Manager

Customer Journey Analytics

Connecting Marketing to Revenue

Connected acquisition, website, lead qualification, and CRM data into a single measurement framework, allowing marketing performance to be evaluated against real business outcomes rather than isolated marketing metrics.

End-to-end visibility from click to customer

Google Analytics 4 Google Tag Manager Google Ads Custom CRM

Business Intelligence

Turning Business Data Into Conversations

Unified customer, marketing, sales, and revenue data from multiple platforms into a single analytics layer, allowing teams to interact with company data as naturally as they would with a data analyst.

Complex analysis in minutes instead of hours

CRM Payments Marketing Email Marketing Webinars Analytics

Customer Lifecycle

Turning Customer Signals Into Action

Designed a behavioral scoring and segmentation framework that tracked engagement, product interest, purchases, cancellations, and retention signals to guide automated customer journeys across the entire lifecycle.

Lifecycle decisions driven by customer behavior

CRM Email Marketing Customer Data Automation

Business Automation

Turning Processes Into Systems

Mapped and automated complex customer and operational workflows that previously required coordination across multiple teams and platforms. Each step was connected into a single process that could execute reliably.

Consistent execution without manual coordination

Payments CRM Support Community Operations

Marketing Analytics

Understanding What Drives Revenue

Built custom attribution models and reporting frameworks that measured how marketing channels contributed throughout the customer journey, from initial discovery to lead generation, purchases, and revenue.

Better investment decisions across the funnel

Marketing Data Revenue Data Customer Journeys Analytics

Experimentation & Optimization

Turning Ideas Into Measurable Results

Implemented testing and measurement frameworks across advertising campaigns, landing pages, sales pages, and checkout experiences, enabling changes to be evaluated against real customer behavior.

Better decisions through continuous experimentation

Advertising Customer Journeys Conversion Data Analytics

Reporting & Insights

From Data Collection To Decision Making

Created custom dashboards and reporting systems that brought together marketing, customer, and business performance data into a single source of truth, with faster access to insights and fewer manual processes.

One place to understand business performance

Marketing Revenue Customers Operations

Customer Acquisition

Efficient Paid Growth

~25% benchmark CPL · ~4x ROAS

Meta Ads Google Analytics 4 Google Tag Manager

Customer Journey Analytics

Connecting Marketing to Revenue

End-to-end visibility from click to customer

Google Analytics 4 Google Tag Manager Google Ads Custom CRM

Business Intelligence

Turning Business Data Into Conversations

Complex analysis in minutes instead of hours

CRM Payments Marketing Email Marketing Webinars Analytics

Customer Lifecycle

Turning Customer Signals Into Action

Lifecycle decisions driven by customer behavior

CRM Email Marketing Customer Data Automation

Business Automation

Turning Processes Into Systems

Consistent execution without manual coordination

Payments CRM Support Community Operations

Marketing Analytics

Understanding What Drives Revenue

Better investment decisions across the funnel

Marketing Data Revenue Data Customer Journeys Analytics

Experimentation & Optimization

Turning Ideas Into Measurable Results

Implemented testing and measurement frameworks across advertising campaigns, landing pages, sales pages, and checkout experiences, enabling changes to be evaluated against real customer behavior.

Better decisions through continuous experimentation

Advertising Customer Journeys Conversion Data Analytics

Reporting & Insights

From Data Collection To Decision Making

One place to understand business performance

Marketing Revenue Customers Operations

What people say

Good work is only part of it.

Clients describe me as knowledgeable.

Luka is the guy who makes our entire tech stack actually work together. Dashboards, failed payment automation, our in-house ad system, every integration needed — all him. That's given us data we can trust and act on fast, and stability — nothing breaks, nothing falls through the cracks. He's thorough in a way that's rare, and he's directly responsible for how agile we've become. We wouldn't be growing the way we are without him.

Hadar Shemesh

Online educator and content creator

Luka is an amazing consultant. Smart, patient, insightful. I'd recommend him to anyone looking for assistance with digital analytics.

Eliana

Product Manager, WattBuy

Super knowledgeable, friendly, professional, punctual and helpful. Luka did a fantastic job and showed a thorough knowledge of analytics tools, best practices, and helped identify many potential pitfalls and important considerations.

Caleb

Business Owner · Upwork client

Luka was fantastic to work with! He completed the project quickly and professionally. I would definitely recommend him to others and look forward to using his services again in the future.

Megan

Marketing Manager, Momentum Solutions

When I can help

Problems to solve, or opportunities to pursue.

I work with businesses that want to get more out of their data, technology and marketing - whether that means fixing what's broken, improving what's already working, or building something new.

I'm particularly useful when…

You have several tools and systems that aren't well connected.
You have data but aren't getting as much value from it as you think you could.
Your team spends too much time on repetitive or manual work.
You see opportunities to improve how your business, marketing or technology works.
You're introducing new tools, channels or processes and need help making everything work together.
You want to take the next step but don't have a dedicated technical person to help you get there.

What you get

Someone who understands the business, not just the tools.
Technical depth without needing to hire several specialists.
A hands-on partner who doesn't stop at recommendations - I can understand the problem, design the solution, build it and implement it.
A partner who can move across marketing, data, automation and technology.

The goal: make the business easier to operate, turn data into better decisions, and reduce unnecessary manual work.

A little about me

Broad enough to see the system. Technical enough to build it.

My background is in digital analytics, marketing technology and paid advertising, but my work has increasingly moved beyond any single discipline. I like understanding how a business actually operates, how its data and marketing work together, finding the gaps between systems, and turning messy technical problems into practical solutions.

I'm at my best when I can take ownership of a problem from beginning to end, from understanding what needs to happen to building and implementing the solution. When something is inconsistent or keeps breaking, I keep digging until I understand the root cause and can fix it properly, rather than just patching the symptom.

Tools & platforms